Social media plays a big role in the coverage of the Summer Olympics as athletes, reporters and fans post in real time. This is causing some controversy for the television audience since they don't get to view events as they happen and may not want to know the outcome before they get the chance to watch.
Yahoo featured an AP report that said NBC is facing all sorts of critics on Twitter for not showing many events live on television. Although there was Twitter four years ago for the last Olympic Games, it wasn't such a big part of mainstream culture. Twitter users have even created the their own hashtag to express their displeasure with how the network is handling the coverage: #nbcfail.
NBC said they wait until prime time to air the big events because that is when the largest number of people are available to watch the Olympic Games. It is also when the network makes the bulk of its advertising revenue.
Although you can watch events live, streaming on the Internet, many say it's not the same.
In this age of Twitter, Facebook and instant news at your fingertips—does a tape-delay strategy on television still work, or is it an old fashioned approach to covering the Olympics?
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